New 2014 Indian to unveil at Sturgis Motorcycle Rally

2014 Indian Chief

Since showing off the brand new Thunder Stroke 111 engine at Daytona Bike Week in March, the buzz about the new Indian Chief has been growing. Now Indian has announced the official unveil of the 2014 Indian Chief motorcycle will happen in Sturgis, ND at the 73rd annual Sturgis Motorcycle Rally. However, it isn’t just the gathering of riders that is significant to this location for Indian.

In a press release, Indian honoured the heritage of the world’s largest motorcycle event. “The Sturgis Motorcycle Rally was started in 1936 by an Indian Motorcycle club, the famed Jackpine Gypsies. Indian Motorcycle is proud to reclaim that heritage and share the historic reveal of the 2014 Indian Chief with the rider community at  the 2013 Sturgis Rally.”

The brand was first introduced in 1922, the legendary Indian Chief  being the most popular selling model and widely recognized by motorcycling enthusiasts around the world as one of the most iconic motorcycles ever produced. The Indian Chief is the flagship of the brand’s 112-year product lineup, and it has come to proudly represent the spirit of the Indian Motorcycle brand.

“We are honored to make today’s important announcements at this time, as it was roughly 112 years ago that the very first Indian Motorcycle prototype was demonstrated to the press on the streets in Springfield, Massachusetts,” said Vice President of Polaris Motorcycles Steve Menneto. “We’re especially proud to reveal that our inaugural model will be the iconic Indian Chief. Riders around the world will be thrilled to know their choice in American motorcycles will now come in the form of an all-new Indian Chief.”

In addition to announcing the first model to come out of the Spirit Lake, Iowa production plant, pricing for the all-new 2014 Indian Chief will start at an MSRP of $18,999. Inventory is expected to be available at Indian Motorcycle dealerships throughout North America later in the year. Additional Indian Motorcycle dealerships will be opening across the country this summer to accommodate bike demand and service needs.

“When Polaris Industries acquired this brand two years ago, our goal from the outset was to leverage our engineering, manufacturing and operational prowess as a market leader in powersports to design and build a truly exceptional motorcycle that represents the perfect balance of legendary heritage and brilliant, state-of-the-art engineering and technology,” continued Menneto. “All of us at Indian Motorcycle are very proud to offer the 2014 Indian Chief at a starting price of $18,999. We set out to make the power and heritage of this beautiful new bike available at a price point that is competitive and more accessible to people who are looking for authenticity and choice in American motorcycles.”

The 73rd annual Sturgis Motorcycle Rally in Sturgis, South Dakota, runs August 3-11, 2013.

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