Harley Davidson 110TH Anniversary Celebration

CONCORD, Ontario (November 27, 2012) – For the past three months, Harley-Davidson Motor Company has been on the road sharing epic experiences with fans from all corners of the globe – from the Tibetan Plateau in China, to Sturgis, to Faaker See, Austria – to celebrate Harley-Davidson’s 110th Anniversary:110 Years of Freedom. These events are just the beginning of a year-long, global celebration that will take place across 11 countries on six continents and culminate over Labour Day weekend in 2013, in Milwaukee, Wisconsin – home of Harley-Davidson.

Tickets for Harley-Davidson’s110th Anniversary Celebration in Milwaukee next year will go on sale to the general public on December 17, 2012, at www.H-D.com/110tickets. Members of the Harley Owners Group® (H.O.G.®), the official riding club of the Motor Company, will have an opportunity to purchase tickets beginning December 10, 2012.

The Harley-Davidson® 110th Anniversary Celebration event in Milwaukee is Thursday, August 29, through Sunday, September 1, 2013. Events will include fan-organized rides to Milwaukee, a massive parade, three headlining concerts, parties at Milwaukee’s Henry Maier Festival Park (Summerfest grounds), and activities at the Harley-Davidson MuseumTM. Talent, as well as ticket details for the three headlining concerts that will be hosted at the Marcus Amphitheater on the Summerfest grounds, will be announced in early 2013.

For H.O.G.® members, the event tickets include access to the global H.O.G.® 30th Anniversary Celebration on August 29 at the Summerfest grounds, as well as access to members-only areas throughout the weekend’s events. Additional free public activities include parties at participating Harley-Davidson® Retail Stores and street parties around the city.

Two ticket options for the Milwaukee 110th Anniversary Celebration are available:

Celebration Ticket – Print at Home (US$95.00; tax and convenience fees not included) Available for purchases made within the Continental U.S; includes access to the Summerfest grounds on Thursday, Friday, and Saturday, an opportunity to purchase tickets for the headlining concerts at the Marcus Amphitheater before they go on sale to the general public in spring 2013, a link to download the official event app on a mobile device or smartphone, map of historic Harley-Davidson® sites in Milwaukee, and an automatic entry to win a parade pass.

Commerative Celebration Ticket Package (US$102.50; convenience fees not included) Includes the above admission package, plus a photo frame holder, commemorative laminated ticket and lanyard, Milwaukee 110th Anniversary pocket guide, limited edition poker chip, guitar pick keepsake, and drink koozie with corresponding drink discounts.

Join the Celebration Online
Harley-Davidson® fans are invited to join the celebration online where they can share videos, images, and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110. To date, the Motor Company has shared four epic 110th Anniversary experiences via the site as well as Harley-Davidson® social pages, driving thousands of engagements from fans around the world.

The website, which will be updated in the coming months with new features and content, also includes details about all of the Motor Company’s110th Anniversary events.


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